StartEngine & Island BrandsĬrowdfunding platform StartEngine needed to raise funds for premium beer company Island Brands USA. The ads were paired with impactful CTAs and shared across premium publisher sites, achieving an 87% lower cost-per-acquisition (CPA) than Tnuva’s goal. Tnuva, the largest food manufacturer in Israel, increased market share for its new GO Yogurt product by 40% in just two weeks with Motion Ads. Now, let’s see how companies across verticals have used Motion Ads to increase sales and engagement. Motion Ads in action: How 5 companies drive results* A/B test multiple templates right from your dashboard to see which ads perform best.Save time and resources on content creation.Easily turn static images into high-performing Motion Ads.With the brand-new Motion Ads Studio, you can: Motion Ads Studio is currently available in English, Portuguese, Korean, and Japanese. Keep users engaged by sharing content on a silent, continuous loopĪdvertisers can also take advantage of the new Motion Ads Studio, a free tool built into their Taboola Ads dashboard.Extend the life of your creatives by adding an element of motion.Be easily noticeable and win more user attention.With the eye-catching power of Motion Ads, you can: Motion Ads offer a range of creative benefits, too. Conversions. Motion Ads can diversify your storytelling capabilities, driving a 7% average CTR lift, 10% CVR lift, and 9% decrease in CPA.App installs. Motion Ads generate a 12% uplift in CVR and a 14% reduction in CPI.Purchases. Motion Ads increase CVR by 20% and decrease CPA by 15% for advertisers driving e-commerce purchases.Web engagement. Motion Ads on web engagement campaigns drive a 30% uplift in CTR without changing CPCs.More specifically, Motion Ads can be beneficial for: In short, if you are focused on driving consideration or conversion goals, you should utilize Motion Ads in your campaigns. Motion Ads are proven to increase click-through rates (CTRs) and conversion rates (CVRs) while lowering your cost-per-action (CPA) and cost-per-click (CPC). Motion Ads can also be complemented with add-ons like descriptions, which provide more pre-click information, and CTA buttons, which encourage users to complete a specific action. They’re designed to be eye-catching and high-performing, helping you increase engagement and conversions at scale.Īdvertisers can run Motion Ads as sponsored content placements across Taboola’s network of over 9,000 premium publisher sites. Motion Ads are short, soundless videos that move for up to 15 seconds and loop like GIFs. So, how can your brand drive conversions and sales with this high-performing ad format? Creating Motion Ads is also easier than ever now with Taboola’s new Motion Ads Studio - a free tool for converting new or existing creatives into Motion Ads. In fact, brands across verticals have already used Motion Ads to improve performance and diversify their campaigns. Like what you see? We have also worked with Endless Reference on a custom Animate 3D Reference Package with over 200 motions that we handpicked to work with our AI motion capture! You can check out the Animate 3D Reference package here.Between the visual pop of image ads and the dynamic storytelling of video ads lies another, innovative ad format that’s proven to drive conversions and engagement: Motion Ads. Now you can have access to Animate 3D animations without having to use up your free animation time, as well as the source videos so you can run them back through the service to test what the various settings can do! X10 Animate 3D FBX & GLB animation files.X10 Endless Reference MP4 motion videos.The Animate 3D Starter Package is full of already-created animations for you to try out in your animation software in addition to reference videos you can use with your Animate 3D Freemium account which provides 60 seconds of free animation that recurs monthly. Pairing Endless Reference videos with Animate 3D means you can generate quick quality 3D animations without the need for suits or hardware. DeepMotion has partnered with the team at Endless Reference to offer an Animate 3D Starter Package to our entire community, for free! Endless Reference offers high quality motion reference videos spanning from Mixed Martial Arts to general motions like walking and running and much more.
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